SCOTSMAN MAGAZINE

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Sales: 70,000

Photography: Stuart White

 

I was hired by The Scotsman to redesign their Saturday magazine; Editor Iain Martin wanted a magazine that was closer to a women's monthly.

The magazine has a small team so the new design was highly templated and emphasised good layout discipline and navigation. A formula was set that could work with the combination of short features and tabloid dimensions. Consultants Palmer Watson collaborated with me on the project.