 | New US-based start up company hired me to produce a top down identity. The Nursing Bracelet, its first product, is an ingenious way to monitor a newborn baby's feed times. The brief asked for a fun but not saccarine identity that was gender and ethnic neutral. The budget was small but the identity still had to hold up in a competitive market. I produced all graphic material, including packaging, business stationery, postcards (pictured), trade banners, point-of-sale material, adverts and the company web site. is available in six countries. |  | |
