FORE!

Fore! Cover

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Sales: 46,000

I worked closely with then Editor Steve Prentice to bring Fore! - a title which had previously lost sight of its core brand values - back on track. While the editors created a publication recognised for its irreverance, humour and benefit-driven coverlines, I matched this with sharp, concept-driven photography and bold typography. Although the title now looked very different, I had kept the old fonts and page furniture but had made the magazine more accessible.

The result was a title with growing sales and a profound influence on the golf market.