 | Sales: 1.7 million This 130-year-old American magazine is read by school boys, hobbyists and geeks. It is an extremely well-known and well-loved publication, so making changes is a sensitive issue. Following a major re-design led by Creative Director Chris Garcia, I pushed for a more templated cover to emphasis the magazine's brand values, helping it stay competitive while playing up its traditional strengths. More |  | |